The Watson Backpack for Urban Professionals
The goal of an exceptional backpack was primary for the Function Design team. The team spent 12 months honing the Watson backpack for “knowledge workers.”
Whether they mean information technology workers, or an everyday professional backpack for men, I just wasn’t certain. But, it’s not mental gymnastics. They’re aiming for the professional backpack crowd with style and taste with their backpack.
I will say that they have some unique features in their backpack. And their feature-rich backpack matches their aim to create something special for an everyday backpack.